One/Size & The Beauty Of Inclusivity

I’ll forever champion cosmetic lines that include a wide variety of shades and colors inclusive to people of color.

My first experience with makeup will forever hold fond memories.

Unfortunately, once I became older, I realized that there were really no shades available for my skin color. The darkest shades still left my face looking ashy and mismatched.

It was not until I became a full-grown adult that

the makeup brands finally realized there was a market for people of color.

Any brand that makes it a point to be inclusive and cater to people of color gets my love and attention. I credit Rhianna for waking the beauty industry up. Her brand, Fenty Beauty was launched in 2017 with 50 shades of foundation made available for everyone.

Patrick Starr, the creator of One/Size cosmetics has taken inclusivity even further and emphasizes that all genders should feel free to wear makeup. The motto behind One/Size is Patrick's own belief that makeup is "one size fits all".

“I grew up a very insecure person. Growing up Filipino, overweight, bald, gay — I had everything against me. To have been celebrated in the beauty space as the face of many campaigns and many commercials is kind of ironic, for me,” he said.

Patrick's first Youtube video premiered in March 2013 with an eye makeup tutorial. The video shows him brushing on thick, perfectly carved brows, And a stark white eye shadow with a smokey cut crease. A look inspired by the competition T.V. show, RuPaul's Drag Race. The creativity and joy Starr takes in transforming himself with makeup captured the attention of an audience not commonly represented at the time. As of March 2022, he now has 4.32M subscribers to his Youtube channel.

One/Size is about celebrating “the drag queens, the LGBTQ+, my trans brothers and sisters.”

The makeup guru and influencer's first collaboration was in 2017 with the globally successful M.A.C cosmetics line.

His video announcing the release in November of 2017 garnered 1,462,994 views. The partnership with MAC generated over 25 million in sales.

Patrick went to collaborate with many other luxury makeup brands and even became the makeup artist for a few celebrities, including Katy Perry.

One/Size is inspired by Starr's own personal story going back to when he worked as a salesperson at a department store. The manager told him it was inappropriate for men to wear so much makeup and asked him to remove it immediately. The irony is that the store sold cosmetics and his manager urged him to go for a look called "boy glam."

As a person who describes makeup as "the window to my soul" that time in

2013 remained in his memories.

One/Size Beauty was born in July 2020 and launched in all Sephora stores in North America. The campaign includes a glamourous music video and the dance-house song called "Go Off". The dancers are on point and the choreography is rivaled to Madonna's Vogue. Go Off has 557,047 views on Youtube to date.

Go Off is also the name of the brand's first marketed product, its spray and wipe makeup remover. Brilliant.

I believe Patrick Starr's authenticity and values are why the campaign is so successful. He is seen gathered with family for the moment One/Size is launched. He reads the article in tears and near disbelief in how long he's come from being a chubby brown-skinned boy bullied by others.

All of the content he creates is fun, humbling and a celebration of his achievements.

It seems that he enjoys every moment of success from his hard work and encourages everyone to love themselves and live in their own truth.